A FORCE OF NATURE
challenge
Once the rebel of the shower aisle, Original Source had lost its mojo. Everyday shoppers were being lured away by whispers of calmness and wellness. The brand once famous for thrilling the senses was caught in zombie mode.
Harnessing 100% natural fragrance in every bottle, new brand platform - A Force of Nature - unleashed a sensory hit unlike any other. From visuals you could almost smell to copy that demanded a double-take, Original Source was back.
SOLUTION
What started as a print and TV brief inspired a self-initiated brand book, which grew into e-commerce and social.
“CCCCCCCCCHHHHHHHHHHHHHHUUUUUUUUUNNNNNNNNNEEEEEEE”
People went mad for the background track. With hundreds of requests for a full-length single, there was only one thing left to do…
Senior copywriter and creative.
Created, developed and produced entire national brand platform. Oversaw in-house design and motion teams producing all digital campaign assets and in-store activations. Led production discussions with VFX maestros, Untold Studios, producing launch film. Managed lead clients completing their first CGI production. Increased agency revenue with a self-initiated brand book.
ROLE & Responsibilities
Iris Worldwide
Creative Directors:
Eli Vasiliou & Ross Taylor
Creatives:
Michael Venner & Andrea Vergara
Design Director: Jess Leonard
Director: John Sunter
MI Producer: Francesca Roberts