Bold Steps

challenge

Keep Walking is all about progress. Trouble is, society's idea of progress has shifted dramatically over the last decade. The platform was stuck in the past, failing to keep pace with younger audiences.

It’s the people bold enough to go somewhere new that take the world forward with every move. Led by a cast of real people taking Bold Steps, we championed movements around the world. Giving the platform a whole new meaning.

SOLUTION

TIM’s STORY

Each story was crafted and delivered through a dedicated microsite. Read Tim’s here.

CYNTHIA’s STORY

More on Cynthia’s story here (in Spanish).

calvin’s STORY

More on Calvin’s story here.

Nalin’s STORY

Carolina’s STORY

Senior copywriter and creative.

5 production agencies, 5 time zones, 5 editors. Creating and developing a 100+ page playbook ensured a seamless and distinctive editorial approach across long and short-form film assets. Oversaw design and motion teams producing a library of social and digital content in 4 languages.

ROLE & Responsibilities

AGENCY & TEAM

VIRTUE

Creative Director:
Stefanie Gomez

Creatives:
Michael Venner & Andrea Vergara

Producer: Isabelle Gardiner-Smith
Lead Editor: Oli Mason