Don’t do dustface
challenge
The Samsung Jet Vacuum already carried a premium price tag. On top of that, we needed to sell its partner product, the Clean Station, which empties the vacuum after use. As a clean freak myself, I knew this was a tough sell.
Suction, suction, suction… It’s all the category talked about. Yet almost every vacuum suffers the same flaw: dust everywhere when you empty it. We coined the term dustface to name the problem, then showed how the Clean Station solved it for good.
SOLUTION
Copywriter and creative.
Created and developed the entire global campaign. Oversaw a team of in-house designers and editors, producing a library of assets across digital and social. (And not to mention painstakingly finding the perfect stock track myself.)
ROLE & Responsibilities
AGENCY & TEAM
Iris Worldwide
Creative Director:
Richard Hayter
Creatives:
Michael Venner & Andrea Vergara
Photographer: Mads Perch
Integrated Producer: Emma Hocking