Dryness test
challenge
Since the ’70s, use of antiperspirant has plummeted in markets like the US and Canada. Now stick deodorants reign supreme. As a market leader, Degree decided it was time to change that.
Who’s got time for stick deodorant when Degree dries quicker than any other antiperspirant? But don’t take our word for it. We made a cannon to prove it.
SOLUTION
Copywriter and creative.
Created, developed and produced entire global campaign.
ROLE & Responsibilities
AGENCY & TEAM
R/GA London
Creative Director:
Raphael Campos
Creatives:
Michael Venner & Andrea Vergara
Producer: Elisabetta Viggiani
Director: Calum Macdiarmid