Engineered for Harmony
challenge
Wacom’s flagship product, the Cintiq Pro, had industry-leading technical credentials, but it wasn’t capturing the imagination of its core audience: visionaries. The existing product page was the opposite of inspirational, failing to reflect the artistry the device was built for.
Engineered for harmony between artist and tool, Cintiq Pro offers full immersion from inspiration to creation. For the first time in Wacom’s history, we transformed their product page into an interactive experience worthy of a top-of-the-line product.
SOLUTION
Working with in-house design and motion teams we oversaw the production of a full 3D world, which then informed a series of videos highlighting product functionality.
Like the product we developed a tone of voice that immersed users in the world. For a seamless interplay between technical information and visual demonstration.
Senior copywriter and creative.
Working as part of the lead creative team on Wacom projects for two years, our relationship with lead clients helped transform the account. For this project that led to conceiving, developing and producing an entirely new form of product page. Leading an in-house team across CGI, Motion and Design, as well as crafting copy at every touchpoint of the experience.
ROLE & Responsibilities
AGENCY & TEAM
Iris Worldwide
Creative Leads:
Michael Venner & Andrea Vergara
Head of Motion: Alex Burton
CGI Artist: Paul Johnstone