Little brush big brush
challenge
Families know the benefits of brushing twice a day, especially at night, but our research found that kids saw it as the start of bedtime. For tired parents, it was easier to let them veg out in front of the TV.
So we made bedtime brushing as fun as watching a cartoon. Little Brush Big Brush is an interactive adventure letting kids join in-world characters to travel the globe, meeting exotic animals that set fun brushing challenges that unlock the journey forward.
SOLUTION
The narrative we created was tailored for Messenger, and encouraged parents and their kids to continue their adventure every evening.
MMA Smarties
Best in Show EMEA
MMA Smarties
Gold (Mobile Gaming Marketing)
MMA Smarties
Gold (Mobile Video)
MMA Smarties
Silver (Mobile Social)
The One Club
Bronze (UX / UI: Web / Utility)
Facebook Awards
Global Winner
Campaign
Top 10 Innovations
Copywriter and creative.
Lead story architect, crafting 21 chatbot experiences around each unique character. Conceived and developed a digital reward system, overseeing design of each asset.
ROLE & Responsibilities
AGENCY & TEAM
R/GA London
Creative Directors:
Andy Demianyk & Aaron Lobb
Creatives:
Michael Venner & Andrea Vergara
Producer: Grant Duncan
Animation: Studio AKA
Audio: Black Sheep Studios