Master YOUR galaxy
challenge
Switching from iOS to Samsung can be a nightmare. Navigating an entirely new ecosystem, users struggle with unfamiliar settings and lose access to favourite apps. For some this puts them off switching altogether.
It’s time to master your Galaxy. Vertical screen takeovers—the first of their kind at the time—guided users through their new phone's features using fully scripted short-form content, turning woes into wows for thousands of new users.
SOLUTION
All in all we created 16 videos that helped S8 users master their new phone right from the palm of their hand. These were our favourites.
Copywriter and creative.
Created, developed and produced entire digital experience. Oversaw a team of in-house designers, editors and animators to deliver each bespoke film asset. Directed all featured content.
ROLE & Responsibilities
AGENCY & TEAM
R/GA London
Creative Director:
Daniel Williams
Creatives:
Michael Venner & Andrea Vergara
Producer: Grant Duncan
Lead Animator: Mike Ralph
Lead Designer: Eléonore Bonnet