IRIS

The agency needed more than a cosmetic refresh, it needed to rediscover its voice. Over time, behaviours had blurred and principles had softened. As an integral part of an internal team we set the brief of creating a brand that helped the agency reclaim its clarity and confidence.

As lead copywriter, I crafted the section of the brand book that re-established the agency’s core behaviours and tone of voice principles. From press releases to recruitment ads, the guide ensured we sounded consistent and unmistakable across the industry. Bold, modern and united in how it spoke.