Yuify

Wacom was ready to launch a breakthrough: software that could protect creators’ work with invisible watermarking technology. Without the right strategy, they risked losing users to copycat competitors. To stand out, the product needed more than a feature list, it needed a voice. A personality. So we let it introduce itself.

As lead copywriter, I personified the software as a character rooted in Japanese heritage (nodding to the company’s roots), giving it story, presence and authenticity. To support the launch, I created a campaign-meets-character style guide, ensuring that wherever and whenever the technology spoke, it sounded like one unmistakable voice.