WHO WILL BE UNDISPUTED?
DAZN x FIFA Club world cup
The biggest club competition of the summer demanded more than another copy-and-paste campaign. DAZN, with its boxing heritage, had a unique way to own the stage. And with that, the Undisputed campaign was born.
As lead copywriter I was tasked with creating a global campaign style guide. By fusing the spectacle of fight night with the world’s game, the campaign gave the tournament a voice and an edge no other broadcaster could claim.
Here’s the highlights.
48 head-to-heads. 48 Stories.
Every group stage match got its own story. Lines crafted to capture the drama, the stakes and the weight of the world’s biggest clubs.