WHO WILL BE UNDISPUTED?
challenge
DAZN didn’t spend a billion dollars to blend in. With the rights to FIFA Club World Cup 2025, they needed every fan who saw their campaign to sign up. To rise above the wave of cliché football ads, the work had to truly reign supreme.
This wasn’t just a football tournament, it was a fight to find the undisputed champions of the world. As the home of boxing, DAZN had a way to own the football landscape like nobody else. With the melding of football and pugilist worlds, the Undisputed campaign was born.
SOLUTION
A huge part of the campaign was landing the right tone. As lead copywriter, I crafted the global campaign style guide. Here’s the highlights.
48 head-to-heads. 48 Stories.
Every group stage match got its own story. Lines crafted to capture the drama, the stakes and the weight of the world’s biggest clubs.
Senior copywriter.
Alongside working as lead copywriter on the global campaign style guide, I shaped creative across social, CRM and digital formats in the integrated campaign.
ROLE & Responsibilities
Homeground
Executive Creative Director:
Rachid Ahouiyek
Creative Directors:
Luke Bartley & Vanya Beloborodov
Senior Copywriter:
Michael Venner